Are you a magician struggling to land consistent bookings or fill seats for your performances? In an industry where talent alone isn't always enough, mastering the art of self-promotion is paramount. Robert E. Bernhard's seminal ebook, 'Publicity for Magicians,' offers the definitive guide to getting noticed, securing engagements, and building a thriving career, even if your stage presence isn't yet world-class.

The Master Publicist's Edge

Few understand the unique challenges magicians face quite like Robert E. Bernhard. As acclaimed hypnotist Ormond McGill notes in his introduction, Bernhard wasn't just a publicity expert; he was a magician himself. This unique perspective allowed him to craft publicity strategies that directly address the 'peculiar problems of the profession.' Bernhard candidly admits his performing skills weren't his greatest asset, yet he consistently outmaneuvered his peers, playing dates across the continent and securing engagements where others saw only a 'death of magic.' His secret? He fooled people, not with his tricks, but with his masterful publicity, creating an aura of sensation before audiences even saw his act.

Inside This Comprehensive Guide

This invaluable 38-page digital edition (equivalent to 53 standard text pages) is packed with actionable advice. You'll delve into the core principles of what publicity is and, more importantly, what it can do for *your* career. Bernhard breaks down 'How To Get Publicity' into practical, easy-to-implement sections: learning to leverage Newspaper Publicity, crafting impactful Still Signs and Action Signs, utilizing effective Throw-Aways, designing memorable Stunts, and mastering Radio promotion. The ebook also provides indispensable resources, including 'Sample Press Releases' tailored for magicians—like 'Explodes Old Ideas On Magic' and 'Intelligent People Easy To Fool'—and 'Sample Advertisements' to inspire your own campaigns. This isn't theoretical fluff; it's a battle-tested roadmap from someone who successfully navigated the magic circuit.

Transform Your Magic Career

Stop waiting for opportunities and start creating them. 'Publicity for Magicians' isn't just an ebook; it's your personal mentor in the art of professional self-promotion. Whether you're a seasoned pro looking for new strategies or an aspiring conjurer trying to get your first break, Bernhard's timeless wisdom will empower you to command attention, secure more bookings, and ultimately sell more tickets. Invest in your public image and watch your magic career soar.

Original Specs

From the introduction my Ormond McGill:

Few people are more fitted to discuss publicity for magicians than Robert Bernhard. I say this not because as a publicity man he has brought fame and fortune to waitresses and elevator girls who are now movie stars or because he has been my good friend for many years, but because he himself was a magician and knows the peculiar problems of the profession.

Under pressure, he is usually willing to admit he was probably the worst performer to ever inflict himself on a long suffering yet patient and forgiving public. Nevertheless, for several years he managed to keep a few steps ahead of his fellow conjurers in the happy pursuit of theatre managers' and night club owners' checks. He has played dates from New Hampshire to Louisiana and from Bermuda to California while most magicians were bewailing the death of magic. And some of those dates turned out to be engagements!

Of course, there was a trick to it.

He was successful because he fooled people - perhaps not with his tricks but certainly with his publicity. Before an audience saw him perform it had already heard so much about him that it was sure he was sensational even before he took his opening bow. Theatre owners were similarly impressed. Whether they remained impressed after they saw him flub through his act is another matter. That, however, was of secondary importance. The thing to be remembered was that his ability to publicize himself secured him engagements and sold tickets to his show.

Foreword
Preface
I. What Is Publicity?
II. What Will Publicity Do For You?
III. How To Get Publicity
- Newspaper Publicity
- Still Signs
- Action Signs
- Throw-Aways
- Stunts
- Radio
IV. Sample Press Releases
- Explodes Old Ideas On Magic
- Intelligent People Easy To Fool
V. Sample Advertisements

1st digital edition 2016, 38 pages.
word count: 13375 which is equivalent to 53 standard pages of text

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