Behold! Uncover secrets to captivating trade shows with Dietrich and Jarrow’s handbook! Learn to enchant audiences and boost sales. A must-have for magical marketers!

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The Trade Show Handbook by Dietrich and Jarrow

Unlock the secrets to mastering trade shows with The Trade Show Handbook by Dietrich and Jarrow. This essential guide, originally published by Magic Inc. in 1976, offers 45 pages of invaluable insights and practical advice for entertainers, agents, and professionals looking to excel in the trade show industry.

Highlights Include:

• Part I – The Entertainer: Learn how to captivate your audience and make a lasting impression.
• Chapters on Auditions, Microphones, and Routines: Discover how to ace auditions, use microphones effectively, and develop engaging routines.
• Understanding Your Audience: Gain insights into audience dynamics and tailor your performance for maximum impact.
• Marketing and Income Strategies: Explore effective strategies for giveaways, sales meetings, and managing taxes to maximize your income.

Whether you’re a seasoned entertainer or new to the trade show scene, this handbook is packed with actionable tips and timeless wisdom. From auditions to income management, it covers every aspect of the trade show business.

Note: This item is a digital download, and the gimmick is not included.