We are all familiar with the equivoque principle. It is another way to create a force or, as we saw in the previous section, to reduce the set of possible selections. Unfortunately, the equivoque technique has been used and abused while its psychological principles have been understood by just a few. Most practi-tioners use the equivoque exclusively as an object force, which is a very limited perspective on such a powerful technique. Equivocation can be employed for forcing, reducing selection sets, inter-preting an outcome or a situation to our own con