Magic Video - The Trade Show Handbook by Dietrich and Jarrow

Unlock Your Potential in the Corporate Trade Show Arena

Step into the profitable world of corporate trade shows with 'The Trade Show Handbook' by the legendary Dick Dietrich and Jarrow. Originally published in 1976 by Magic Inc., this 45-page digital download remains an invaluable resource for entertainers, magicians, and performers eager to master the unique dynamics of trade show engagements. Despite its vintage, the foundational principles and insights shared within are timeless, offering a clear roadmap to captivating corporate audiences and securing consistent bookings.

Mastering the Art of Trade Show Performance

This comprehensive guide delves deep into every facet of being a successful trade show entertainer. Learn how to meticulously prepare your act, from understanding your audience's psychology to developing original material that perfectly aligns with a company's message. Chapters on 'Routines' and 'Microphones' provide practical advice to refine your stage presence and ensure your message resonates clearly across any booth. Discover the secrets to engaging passersby, transforming them into captivated spectators, and ultimately, qualified leads for your clients.

Navigating the Business of Corporate Entertainment

'The Trade Show Handbook' isn't just about performance; it's a shrewd business manual for entertainers. Gain crucial insights into working with 'The Agent,' learning whether they're 'Friend or Foe' in your career journey. Master the art of 'Auditions' to consistently land high-paying gigs. Crucially, the handbook addresses the often-overlooked financial aspects, with a dedicated chapter on 'Income vs Taxes,' ensuring you're not only earning well but also managing your earnings wisely. Extend your reach beyond the main floor with advice on performing at 'Sales Meetings and Hospitality Rooms,' opening up even more opportunities for corporate work.

Your Essential Digital Guide for Trade Show Success

Whether you're a seasoned performer looking to break into the corporate circuit or a new talent aiming for professional growth, 'The Trade Show Handbook' offers the insider knowledge you need. This digital download provides immediate access to Dietrich and Jarrow's decades of experience, guiding you to become a sought-after trade show entertainer. Invest in your career today and transform your performance into a powerful marketing tool. Please note: This is a digital download; gimmicks are not included.

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