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Magic Video - Jay Sankey - Wrap It Up
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Magic Video - Jay Sankey - Wrap It Up

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Description & Effect

Unleash Astonishing Visual Magic with 'Wrap It Up'

Prepare to captivate your audience with 'Wrap It Up' by Jay Sankey, a legendary effect that transforms the ordinary act of chewing gum into an extraordinary moment of pure magic. Imagine this: you casually remove a piece of gum from your mouth, place it onto an empty wrapper, give it a gentle toss into the air, and in an instant, both the wrapper and the gum impossibly reseal themselves into a perfect, unchewed block of gum. This isn't just a trick; it's a jaw-dropping optical illusion that leaves an indelible mark on everyone who witnesses it.

The Evolution of a Classic

Originally conceived as 'Sugarless Gum' and first shared in his 1985 lecture notes, 'MEMORABLE IMAGES,' Jay Sankey's ingenious creation has evolved into a global phenomenon. Magicians worldwide have integrated this reputation-maker into their acts, a testament to its powerful impact and deceptive simplicity. Now, through this comprehensive digital download, you'll learn every nuance and secret behind this iconic piece of close-up magic, refined over decades by a master.

Versatility and Impact for Every Performer

'Wrap It Up' stands out for its incredible versatility and ease of performance. Whether you specialize in intimate close-up settings, dynamic walk-around magic, or even entertaining at children's birthday parties, this effect is your perfect companion. It's super easy to learn, intensely visual, and, perhaps best of all, instantly resets, allowing you to perform it again and again for different groups without any fumbling. Your hands are left completely empty, reinforcing the impossibility, and the re-wrapped gum can even be closely examined or given away as an unforgettable souvenir. Imagine the reactions when a spectator catches the just-wrapped gum right out of the air!

A Treasure Trove of Handlings and Variations

This digital download is more than just a single trick; it's a masterclass in gum magic. Jay Sankey reveals a marvelous collection of brand-new, alternative handlings and variations, many shared for the very first time. Dive into techniques like the 'SNAP PRODUCTION' for an instant, wordless appearance, the classic 'MID AIR WRAP' toss, or the disarming 'TABLE DROP' where the magic happens without you even holding the props. Learn the ultimate 'IN THEIR HANDS' variation, where the impossible transformation occurs directly in a spectator's palm, creating an intensely personal and unforgettable experience. Discover the 'APPEARING WRAPPER' for a double dose of magic, or explore the clever 'THUMB TIP HANDLING' and the daring 'JC'S HANDLING'. Sankey even shares 'THE SLYDINI WAY' – his interpretation of how the legendary Tony Slydini might perform it – and a surreal 'TRANSPOSITION SEQUENCE'. For those seeking ultimate visual impact, the 'IMPOSSIBLE RESTORATION' offers a torn and restored wrapper with a surprising gum reappearance. Rounding out this incredible package are the practical 'LO-TECH HANDLING' for real-world scenarios and the crowd-pleasing 'ORAL FIXATION' effect, where the gum seemingly reforms from torn wrapper pieces in your mouth. 'Wrap It Up' provides an entire arsenal of creative possibilities, ensuring you'll always have a stunning, easy-to-perform miracle at your fingertips.


Original Specs

At any time during your show, remove a piece of gum from your mouth, place it onto an empty wrapper, gently toss it into the air...and both the wrapper and the gum impossibly WRAP THEMSELVES BACK UP into a perfect square, complete with AN UNCHEWED BLOCK OF GUM INSIDE! 



Super easy! Super visual! An incredible moment of hyper visual magic! Best of all, your hands are completely EMPTY and the wrapped piece of gum can be closely examined and even given away as the PERFECT SOUVENIR! You can even perform this reputation-maker and have a SPECTATOR catch the just wrapped-up gum! 



Jay originally called this astounding effect "Sugarless Gum" and first shared it with magicians in his 1985 lecture notes MEMORABLE IMAGES. Since then, the routine has found its way into the repertoires of magicians all over the world. 



Whether you perform close-up, walk around or even at children's birthday parties, this quick, easy, super visual stunner (that also instantly resets) is the PERFECT effect for you! Includes all the necessary materials plus an exciting instructional DVD featuring a marvelous collection of brand new alternative handlings and variations Jay is revealing for the very first time including: 



SNAP PRODUCTION

It's as easy as snapping your fingers! Magic that needs no words! 



MID AIR WRAP

This is the original, jaw-dropping "tossed in the air" handling! 



TABLE DROP

A great way to prove that you can perform magic without having to actually hold onto the props! 



IN THEIR HANDS

What's better than the magic happening IN THE SPECTATOR'S OWN HANDS? Nothing, that's what! 



APPEARING WRAPPER

Two "off the hook" effects in one. Not only does the gum morph back into its original unchewed condition, but the wrapper also appears FROM NOWHERE! 



THUMB TIP HANDLING

An extremely clever and direct handling with a lot of charms of its own!(And again, darn easy!) 



JC'S HANDLING

Inspired by a switch created by J.C. Wagner, you can perform this handling in your underwear (depending upon the gig!) 



THE SLYDINI WAY

Jay once asked himself the question, "How would the great Tony Slydini perform Wrap It Up?" This is the answer! 



TRANSPOSITION SEQUENCE

The paper wrapper and block of gum star in a surreal series of magic moments, each more impossible than the last! 



IMPOSSIBLE RESTORATION

The wrapper is torn and restored in the most visually impossible manner imaginable, complete with a SURPRISE REAPPEARANCE of the block of gum. Start your own religion today! 



LO-TECH HANDLING

Perfect for real-world workers, this down-and-dirty approach leaves you surprisingly CLEAN! 



ORAL FIXATION

While chewing gum, you slowly tear the wrapper into pieces, ball them up and pop them into your mouth. A moment later the neatly wrapped block of gum appears from between your smiling lips. One of Jay's favorite sleight-of-tongue bar effects.

 

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Brayden Henry

November 4, 2025
Loved by kids and adults alike.