Magic Video - Ian Rowland - Full Facts Book of Cold Reading

Unlock the Power of Cold Reading

This isn't just another book on psychology; it's the definitive guide to cold reading, personally endorsed by mentalism icon Derren Brown. 'The Full Facts Book of Cold Reading' by Ian Rowland is the very source material that fueled some of Brown's earliest television appearances, making it essential for anyone serious about mastering this incredible skill. Available as an instant digital download, you'll gain immediate access to the secrets of influencing perceptions and understanding human nature like never before.

What is Cold Reading and Why Does it Matter?

Cold reading stands as the world's most powerful interactive psychological technique, a skill invaluable across countless domains. Imagine enhancing your prowess in sales negotiations, acing job interviews, delivering unforgettable presentations, or even deepening personal connections. This technique empowers you to subtly influence how others think and feel about you. Beyond its practical applications, it also demystifies the astounding accuracy of 'psychic' readings, revealing how practitioners can provide incredibly precise insights to complete strangers without any prior knowledge.

Master the Art with an Expert

Ian Rowland, a globally recognized authority, has demonstrated the efficacy of cold reading under rigorous test conditions more than anyone else. With proven results, including BBC documentary testimonials of '99.9%' and '95%' accuracy, Rowland's expertise is unparalleled. This comprehensive volume leaves no stone unturned, detailing everything from 'The Setup'—how a reading begins before a word is spoken—to 'The Reading Itself,' offering 38 distinct elements to craft any interaction. You'll also learn about critical 'Presentational Points' that enhance the illusion, 'The Win-Win Game' explaining how 'psychics' always appear right, and strategies for 'Coping with Sceptics.'

Practical Applications for Everyday Influence

Whether you aspire to build stronger rapport with clients, understand the unspoken needs of colleagues, or simply become a more compelling communicator, this book provides the blueprint. Discover how to seemingly discern names, dates, and events meaningful to strangers, or intuitively grasp the thoughts of leads and rivals in a business context. 'The Full Facts Book of Cold Reading' is more than just a theoretical treatise; it's a practical manual for ethical influence and profound insight into human psychology.

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This is the only  Cold Reading  book endorsed by  Derren Brown , and the one which provided all the source material for one of Derren's earliest TV appearances. So if you want the real work, this is the book.

So what's all the fuss about?

Cold Reading is the most powerful inter-active psychological technique in the world. It is useful in selling, business negotiations, interviews, presentations and even romance! If you want to influence what another person thinks and feels about you, cold reading is the most effective technique in the world. Cold reading is also often used by people who pretend they give 'psychic' readings, and it enables them to give 'amazingly accurate' readings to complete strangers. Read more about What is cold reading?.

I have given more test conditions demonstrations that cold reading works than anyone else in the world. On a BBC documentary, two women said my readings were "99.9%" and "95%" accurate! See Demonstrations under test conditions. In my demonstrations, I always tell the truth in the end so that no-one is left thinking I'm really psychic.

This is the definitive book on cold reading. It explains everything there is to know about this limitless technique! How can you apparently tell complete strangers about names, dates and events that mean something to them? In business, how can you seemingly get inside the mind of every lead, customer, client, colleague and rival? This book explains all, and is the most authoritative ever written on the subject.

Contents include:

The Setup: how the cold reading process begins before one word of the reading is spoken

The Reading Itself: what to say and how to say it

38 different elements from which any reading can be made

Presentational Points: factors which add to the illusion

The 'Win-Win Game': how psychics are right even when wrong!

Coping with sceptics: how psychics handle 'difficult' clients