Abracadabra! Uncover the secrets of perception with “Sleights of Mind” by Macknik, Martinez-Conde & Blakeslee. Witness how magic reveals the hidden workings of your brain! A mind-bending experience awaits!
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Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
Stephen L. Macknik, Susana Martinez-Conde, Sandra Blakeslee
Discover the fascinating interplay between magic and neuroscience in this groundbreaking book. Written by the founders of neuromagic, Stephen Macknik and Susana Martinez-Conde, “Sleights of Mind” takes you on a global journey into the secrets of magic and how these insights apply to everyday life.
This book isn’t just about magic—it’s about understanding the mind. Through a year-long exploration, the authors reveal how magicians trick our brains and how these techniques influence our daily decisions.
- Unveiling the Secrets: Learn how magicians manipulate attention and awareness using mental jujitsu.
- Everyday Applications: Understand how techniques like the “illusion of choice” affect consumer behavior and decision-making.
- Broader Implications: Explore the potential applications of neuromagic in fields such as marketing, education, and even the diagnosis of autism.
Praise from Jonah Lehrer: “This book doesn’t just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind.”
Dive into the world of neuromagic and discover how understanding magic can unlock the secrets of the human brain. Perfect for readers interested in neuroscience, psychology, and the art of magic itself.
Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
Stephen L. Macknik, Susana Martinez-Conde, Sandra Blakeslee
“This book doesn’t just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind.” —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world’s greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors’ yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind’s own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if you’ve ever bought an expensive item you’d sworn you’d never buy, the salesperson was probably a master at creating the “illusion of choice,” a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.
